Privacy Policy (SME Steel)

Last Updated: 02/11/2026

SME Steel (“SME Steel,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website at www.smesteel.com (the “Site”), contact us, request information, or otherwise interact with us online.

This Policy also includes specific disclosures for California residents under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, “CCPA/CPRA”).

1) Information We Collect

We collect information from and about you in the following ways:

A. Information you provide to us

Examples include:

  • Contact details (name, email address, phone number, company, job title)

  • Inquiry details (message content, project details, requests for quotes or information)

  • Event or newsletter sign-ups (preferences, registration details)

B. Information collected automatically

When you use the Site, we may collect:

  • Device and usage data (IP address, browser type, device identifiers, pages viewed, time spent, referring URLs)

  • Approximate location (derived from IP address)

  • Cookies and similar technologies (see Section 7)

C. Information from third parties

We may receive information from:

  • Service providers (analytics, security, hosting)

  • Social media platforms (if you interact with our pages or share content)

2) How We Use Information

We use information to:

  • Provide and operate the Site and its features

  • Respond to inquiries, quote requests, and customer service requests

  • Communicate with you (including marketing communications, where permitted)

  • Improve the Site (analytics, testing, and performance)

  • Maintain security, prevent fraud, and protect our rights

  • Comply with legal obligations

3) How We Disclose Information

We may disclose information to:

  • Service providers who perform services on our behalf (hosting, analytics, IT, CRM, email delivery, security)

  • Professional advisors (lawyers, auditors, insurers)

  • Authorities if required by law or to protect rights and safety

  • Business transferees in connection with a merger, acquisition, financing, or sale of assets

We do not knowingly disclose personal information to third parties outside these contexts except as described in this Policy.

4) “Selling” or “Sharing” of Personal Information (California)

Under California law, “sell” can mean exchanging personal information for monetary or other valuable consideration, and “share” can mean disclosing personal information for cross-context behavioral advertising.

  • We do not sell personal information.

  • We do not share personal information for cross-context behavioral advertising.

If we use third-party advertising cookies or pixels that may be considered “sharing” under California law, you can opt out as described in Section 10 (“Your California Privacy Rights”).

5) Sensitive Personal Information

California law defines certain data as “Sensitive Personal Information.” SME Steel does not intentionally collect sensitive personal information such as government identifiers, precise geolocation, or health information through the Site, except where you voluntarily provide it in an inquiry. We do not use sensitive personal information to infer characteristics about you.

6) Data Retention

We retain personal information for as long as reasonably necessary to:

  • fulfill the purposes described in this Policy,

  • meet legal, accounting, or reporting requirements, and

  • resolve disputes and enforce our agreements.

Retention periods depend on the type of information and why we collected it.

7) Cookies and Similar Technologies

We may use cookies, pixels, and similar technologies to:

  • operate the Site,

  • remember preferences,

  • understand usage and performance (analytics),

  • enhance security, and

  • support advertising/remarketing

You can control cookies through your browser settings. Some Site features may not work properly if cookies are disabled.

You may also manage cookie preferences using our cookie settings tool.

8) Your Choices

You may:

  • Opt out of marketing emails by using the “unsubscribe” link or contacting us (see Section 12).

  • Adjust browser settings to limit cookies.

  • Request access, correction, or deletion as described below (especially for California residents).

9) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system is 100% secure, and we cannot guarantee absolute security.

10) Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights (subject to certain exceptions):

A. Right to Know / Access

You can request that we disclose:

  • the categories of personal information collected about you,

  • the sources of that information,

  • our business or commercial purposes for collecting, selling, or sharing it,

  • the categories of third parties to whom we disclose it, and

  • specific pieces of personal information (in certain cases).

B. Right to Delete

You can request deletion of personal information we collected from you, subject to legal exceptions.

C. Right to Correct

You can request correction of inaccurate personal information we maintain about you.

D. Right to Opt Out of Sale/Sharing

You can direct us to stop “selling” or “sharing” your personal information (as defined by California law).

  • Do Not Sell or Share My Personal Information

If we use advertising cookies that constitute “sharing,” your opt-out may be applied through our cookie settings tool  and/or by recognizing an opt-out preference signal (see below).

E. Right to Limit Use/Disclosure of Sensitive Personal Information

If we process Sensitive Personal Information beyond limited business purposes, you can request we limit that use. We do not use Sensitive Personal Information for such purposes as described in Section 5.

F. Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

G. Submitting Requests

You (or an authorized agent) can submit a request by:

  • Email: info@smesteel.com

  • Web form: Contact Us

  • Phone:  801.280.0711

We will verify your request using information associated with your interactions with us (for example, email address). Authorized agents must provide proof of authorization.

11) California “Notice at Collection” Summary

At or before the point of collection, California law requires we provide a notice of categories and purposes. In summary:

Categories collected: Identifiers (name, email, IP address), internet/activity data (usage, cookies), commercial information (inquiry details), and professional information (company/job title) when provided.

Purposes: Operate the Site, respond to requests, provide services, analytics, security, and marketing.

Retention: See Section 6.

Sale/Sharing: See Section 4 and your opt-out rights in Section 10.

12) Children’s Privacy

The Site is not intended for children under 13 (or under 16 for certain California rights regarding sale/sharing). We do not knowingly collect personal information from children. If you believe a child provided personal information, contact us and we will take appropriate steps.

13) External Links

The Site may contain links to third-party sites. We are not responsible for the privacy practices of those third parties.

14) Changes to This Policy

We may update this Policy from time to time. The “Last Updated” date indicates when it was last revised. Material changes will be posted on this page.

15) SMS Terms and Conditions

By providing your mobile phone number, you consent to receive SMS messages from SME Steel

Message Frequency: Message frequency may vary.

Message and Data Rates: Standard message and data rates may apply depending on your carrier.

Opting Out: You may opt out of receiving SMS messages at any time by replying with “STOP” to any SMS message you receive from us. After opting out, you will receive a confirmation message, and we will cease sending SMS messages to your number.

Help and Support: If you need assistance or have questions about our SMS service, reply with “HELP” to any SMS message you receive, or contact our customer support team at 801-280-0711.

Privacy Policy:  Your phone number will be handled in accordance with our Privacy Policy. We do not share SMS opt-in consent with any third parties for solicitation purposes.

16) Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact:

SME Steel
Attn: Privacy
Email: info@smesteel.com
Address: 5801 Wells Park Rd, West Jordan Utah 84081
Phone: 801-280-0711